Introduction: About Money
Hello everyone, Tanner here. This week has been a whirlwind, especially after returning to the U.S. following a six-month trip. My comeback was eye-opening in many ways, particularly in observing my team’s progress and deciding to take the reins in certain areas. In this blog post, I’ll delve into the paradox of success: the idea that caring less about money can actually lead to earning more.
Quick answer: Why does caring less about money help you make more sales?
Because people can feel it when you are chasing their money instead of helping them. When I got back to the U.S., I took sales calls myself on a $3K to $5K offer and a premium $16K offer. I hit a 70% close rate on the first and around 60% on the second. The difference was belief in the product and a real desire to help.
- I closed 70% on a $3K to $5K offer by taking the calls myself.
- My premium $16K offer closed at around 60%.
- I adjusted the price on every call rather than inflate my success metrics.
- Belief in the product and real care for the client drive sales more than technique.
- Focus less on profit and more on serving, and the earnings follow.
“Hello everyone, Tanner here. This week has been a whirlwind, especially after returning to the U.S. following a six-month trip. “
Leading by Example:
Upon my return, I decided to lead from the front. I personally took calls for two of our different offers. One was in the range of $3K-$5K, and the other was a premium $16K offer. It was an enlightening experience, and I learned a great deal from it.

Transparency in Sales:
For the $3K-$5K offer, I maintained a 70% close rate. It’s crucial to note that I adjusted the price on every call to avoid inflating success metrics. This approach gave me a realistic view of our offering’s market reception. As for the $16K offer, the close rate was around 60%—a significant achievement considering the higher stakes.

The Core of Sales Success: Belief and Confidence:
What stood out to me the most from this experience is the vital role of belief and confidence in the sales process. Your conviction in the product’s value and your genuine desire to help the customer are paramount.

About Money: The Money Paradox:
One fascinating observation is the paradoxical nature of money in business. The less you focus on money as your primary goal, the more you end up making. This shift happens because your focus turns to serving your clients genuinely and effectively. People can sense when you’re driven primarily by profit, and it can be a deterrent.

Serving Leads to Earning:
My takeaway from this is clear: if you want to succeed, especially in high-ticket sales, your priority should be to genuinely help your clients. By focusing on their needs and how your product or service can make a positive impact in their lives, you naturally foster a more trusting and fruitful relationship.

About Money: Conclusion
Remember, in the world of business, especially sales, it’s not always about the immediate gain. It’s about building genuine relationships, understanding your clients’ needs, and providing real value. Do this, and success, both in satisfaction and finance, will follow. Stay focused on serving, and the rewards will come. See you next time!
Frequently asked questions
What is a good close rate for a high ticket coaching offer?
When I took the calls myself, I closed 70% on a $3K to $5K offer and around 60% on a premium $16K offer. Those numbers came from belief in what I was selling and a real focus on helping the person on the call. If your close rate is far lower, look at your conviction before you rewrite your script.
Why should a business owner take sales calls themselves?
Because it shows your team what is possible and keeps you honest about the offer. After a six month trip I came back and ran calls on a $3K to $5K offer and a $16K offer. Leading by example sets the standard. It also shows you what prospects really care about, which you never learn from reports.
Does being money focused hurt your sales?
Yes. People sense when you are mainly driven by profit, and it kills trust on a sales call. When I focus less on the money and more on serving the client, I earn more. Belief and confidence in the product, plus a genuine desire to help, are what close. The money follows the service.
Should you be transparent about pricing on a sales call?
Yes. On my calls I adjusted the price on every call rather than inflate my success metrics, and I was straight with people about it. Transparency builds trust, and trust closes deals. If you hide things or play games with pricing, prospects feel it, and you end up with a close rate that does not reflect reality.
Written by Tanner Chidester, founder and CEO of Elite CEOs. He has done over $150M in sales, worked with 50,000+ clients, and hosts the Infinite Income Podcast.






