Introduction: Journey to be Millionaire
Hello, everyone. Most of you might know me as the CEO of Elite CEOs, but today, I want to share with you my personal journey from having just $2,000 to becoming a millionaire. It’s a story filled with challenges, pivotal decisions, and, most importantly, an unshakable determination to succeed. My hope is that my experiences will inspire and motivate you on your entrepreneurial path.
Quick answer: How did Tanner Chidester go from almost nothing to becoming a millionaire?
I started with $2,000, dropped out of college and spent a year and a half learning internet marketing. My first product sold for $47. After eight months of door to door sales, I moved to high ticket at $1,500 per program and made $10,000 in the first week. Fitness CEOs hit $1 million in under three months.
- I started with $2,000 and a decision to drop out of school and learn online business.
- My first product, the Rapid Muscle System, sold for $47 and taught me how internet marketing works.
- Eight months of door to door sales taught me how to sell face to face.
- Switching to high ticket at $1,500 per program brought in $10,000 in the first week.
- Elite CEOs reached $50 million in sales over four and a half years.
” My hope is that my experiences will inspire and motivate you on your entrepreneurial path.”
Early Challenges and Determination:
Growing up in a family of seven kids in Utah, I faced my share of challenges. Being a first-generation entrepreneur, I didn’t have a roadmap to follow. Bullying was a part of my life until the age of 12, and it was then that I decided to channel my frustration into something positive – fitness. Those early days of relentless training not only transformed my physique but also instilled in me the belief that hard work equaled results.

Pursuing Football and Adversity:
Football became my passion, and I dedicated myself to the sport. However, despite my hard work, I faced setbacks due to injuries and the realization that genetics played a significant role in sports success. This led me to make a pivotal decision to transition away from football and focus on education.
A Pivotal Decision: Dropping Out of School
One of the turning points in my life was a conversation with my mentor, David Fry. He asked me a simple question, “Do you want to make a lot of money?” That question changed everything. I decided to drop out of college and take a leap of faith into the world of online business. It was a decision met with skepticism, but it marked the beginning of my entrepreneurial journey.

Learning Internet Marketing:
I immersed myself in internet marketing, learning about email marketing, automations, building landing pages, and sales funnels. Over a year and a half, I acquired valuable knowledge that would later prove crucial to my success.
The $47 Program That Changed Everything:
My first program, the Rapid Muscle System, was priced at just $47. While it didn’t generate significant profits initially, it taught me a valuable lesson – the importance of the right business model. It was clear that I needed to find a new approach.
Transition to Door-to-Door Sales:
Facing financial constraints, I briefly entered the world of door-to-door sales. It was a grueling experience, testing my determination and expanding my knowledge of sales psychology. After eight months, I had gained valuable sales skills but knew I needed a better path.

Discovering High-Ticket Sales:
A turning point came when I invested in a high-ticket sales program. I learned to raise my prices significantly, reaching $1,500 per program. This shift led to rapid success, making $10,000 in just the first week.
Scaling and Achieving Recognition:
My journey continued as I founded Fitness CEOs, a company that reached $1 million in less than three months. Subsequently, Elite CEOs was born, achieving remarkable growth to $50 million in sales over four and a half years. My unique mechanisms and innovative approach set me apart in the internet marketing space.
Journey to be Millionaire: Facing New Challenges
As my businesses thrived, I recognized the limitations of the internet marketing coaching space. The need for constant innovation and the risk of becoming a copycat presented challenges. This led me to contemplate my next entrepreneurial move.

Stepping Out for New Ventures:
My future plans involve stepping out of my main company, Elite CEOs, to explore bigger entrepreneurial opportunities. I’ve sought advice from successful entrepreneurs and plan to embark on a sabbatical to refresh my perspective before diving into my next venture.

Journey to be Millionaire Conclusion:
My journey from adversity to millionaire status has been an incredible ride filled with lessons, growth, and perseverance. Through these experiences, I’ve learned the importance of continuous learning, adaptability, and embracing change. As I prepare for new horizons, I hope that my story serves as a source of inspiration for those of you who dream of achieving financial success against all odds. Remember, your journey is unique, and with determination and hard work, you can turn your dreams into reality.
Frequently asked questions
What was Tanner Chidester's first online product?
My first product was the Rapid Muscle System, priced at $47. I built it after spending a year and a half learning internet marketing. It did not make me rich, but it taught me how traffic, offers and selling online fit together. That low ticket product was the start of everything I built after it.
How did door to door sales help Tanner Chidester build his business?
I spent eight months selling door to door. It forced me to talk to strangers, handle rejection and close in person every day. Those skills carried straight into selling high ticket programs online. Most people who want to sell online skip learning how to actually sell, and that is why they stall.
What changed when Tanner Chidester switched to high ticket sales?
I raised my price to $1,500 per program and made $10,000 in the first week. Selling fewer, higher priced programs meant I needed far fewer customers to make real money. That shift led to Fitness CEOs, which hit $1 million in under three months, and later Elite CEOs.
How long did it take Elite CEOs to reach $50 million in sales?
Elite CEOs reached $50 million in sales over four and a half years. Before that, Fitness CEOs reached $1 million in under three months. Both came from the same move I made early on: going high ticket instead of trying to sell cheap products at huge volume.
Should you drop out of school to start an online business?
It worked for me, but only because I went all in. After a mentor, David Fry, asked if I wanted to make a lot of money, I dropped out of college and spent a year and a half learning internet marketing. If you leave school, treat learning to sell and market like a full time job.
Written by Tanner Chidester, founder and CEO of Elite CEOs. He has done over $150M in sales, worked with 50,000+ clients, and hosts the Infinite Income Podcast.






