My story

From Waiting Tables to $141M+

No budget, no marketing plan and no business experience. Here's how it actually happened, and what it taught me.

A simple Google search of “Tanner Chidester” and you’ll see some interesting photos 😳. I get a lot of people who come to me and say, “But Tanner, of course you’re successful, look at you.”

But those people don’t know the full story. The real story doesn’t begin with a thriving fitness and modeling career. It started a lot different than that…

I grew up in Salt Lake City, Utah in a family of 9 (yes, you read that correctly).

It Was me, my four sisters and Two Brothers

I was a shy and timid kid so naturally I was bullied quite a bit in our neighborhood.

Then, at age 12 I started to work on my fitness. As I started to mature and workout more and more, I started to get a boost in my confidence and motivation. This changed my life path forever.

Tanner Chidester

Brigham Young University

In 2010, I enrolled in Brigham Young University (BYU), where I played Division 1 football while studying petroleum engineering.

Hung Up The Cleats

In 2012, I transferred to Arizona Western after being injured at BYU.

Then, on the first day of practice I injured my labrum for the third time and eventually made the tough decision to hang up the cleats.

Petroleum Engineering

Then, in 2014, I was admitted into Texas A&M’s petroleum engineering program (2nd best in the country) but it wasn’t very long before I realized that wasn’t the path for me.

A New Journey Begins...

Tanner Chidester

Personal Training and Online Marketing

While at Texas A&M I was introduced to the world of personal training and at the same time online marketing.

After some serious thought, I made the decision to drop out of school and focus on my personal training and online marketing business 100%.

Fast forward 2 years later and I had made a whopping $2,000 online. Yes, I was getting fit, doing a little modeling, doing some personal training, but what I really wanted was to create an online business.

I Decided to Make my Own Way

I knew it could be done, but I just couldn’t seem to crack the code. That’s when I started investing in coaching programs. I spent over $50,000 on coaches and internet marketing training and while I learned some great things, none of it worked for me.

Just to make ends meet, I was working at Olive Garden and doing door-to-door sales on the side.

After struggling over and over, I decided to take what I had learned not to do, and try a new method, my own.

That’s when everything changed!

Before I knew it, I had my first $10,000 week! Since then, I haven’t looked back!

Tanner Chidester
$0 to $141M+
in under 8 years
$30M+
spent on ads, personally
$1.5B+
in revenue across our business and our clients

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The figures and testimonials on this page are individual results and are not typical. They are people's own experiences and are not a guarantee, promise or claim of what you will earn. Results depend on many factors including your business, your market, your experience and your effort. All business involves risk.