Introduction: The Illusion of Money
Hey there, it’s Tanner Chidester, the CEO of Elite CEOs, and today, I’m going to talk about something that might surprise you. You see, I’ve been through quite the journey in my pursuit of success, and it’s high time I shared some truths about the illusion of money and its impact on happiness. The fact is, making millions of dollars isn’t everything it’s cracked up to be. Allow me to explain.
Quick answer: Does making a lot of money make you happy?
No. Money matters, but it is not a cure all. My company was bringing in millions per month and I still felt empty. I tried to fill it with expensive things, a luxury Miami penthouse and a lot of relationships. None of it worked. What actually made me happy was people: real, supportive relationships in business and in life.
- My company made millions per month and I still felt empty and depressed.
- Chasing external validation with possessions, a Miami penthouse and many relationships did not fix it.
- Life does not always need a grand purpose, and simple enjoyment has real value.
- Relationships are the main source of happiness, so stop playing the victim and focus on what you control.
- In business, build a strong culture, hire for culture fit and pay a competitive base plus incentives.
“The fact is, making millions of dollars isn’t everything it’s cracked up to be.”
The Illusion of Money
Before we dive into this eye-opening discussion, let’s debunk a common myth. Money is undoubtedly important; there’s no denying that. But it’s not the all-encompassing solution to life’s problems. You’ve probably encountered individuals who either downplay the significance of money or claim it’s the panacea for all life’s struggles. The reality lies somewhere in between.

My Unconventional Journey
Growing up, I had a somewhat challenging childhood. I faced bullying in school, which left me with a deep sense of resentment and a burning desire to prove everyone wrong. This inner turmoil fueled my ambition, and I set out to achieve financial success like no other.
As my company, Elite CEOs, began raking in millions per month, I felt like I had finally arrived. But there was a catch – the emotions I anticipated to accompany my success never materialized. I had created a money-making machine, a business that generated cash effortlessly, yet I was plagued by a sense of emptiness and even depression.
Chasing External Validation
To fill the void, I resorted to society’s prescription for happiness: flashy cars, a luxurious Miami penthouse, and a carousel of romantic relationships. I had everything that many people dream of, but it wasn’t making me happy.
You see, the problem wasn’t with the money or the lavish lifestyle. It was my approach to happiness. I was seeking external validation and relying on external possessions to fill an internal void. It was a recipe for misery.

A Glimpse into the Darkest Moments
There came a point in my life when I relocated to Puerto Rico in a tax-saving move. However, this period marked one of the darkest chapters of my life. I was emotionally distressed, dealing with relationship issues, and feeling profoundly alone. Despite my financial success, I hit rock bottom emotionally and mentally.
During that bleak time, I even contemplated taking my own life, a decision driven by the erroneous belief that my death would somehow impact those who had wronged me. Fortunately, I chose not to follow through with that dreadful plan.

The Epiphany
The turning point in my life was a heartfelt conversation with a close friend who offered me invaluable wisdom. He emphasized that life doesn’t always need a grand purpose or meaning. Sometimes, it’s about enjoying the simple pleasures for the sake of enjoyment, rather than constantly seeking meaning in everything.
This wisdom resonated with me profoundly, and it began to shift my perspective on life and success.

The Realization: It’s About People
So, what’s the key to happiness and fulfillment? The answer is simple – it’s people. In life, our relationships, connections, and the people we surround ourselves with have a profound impact on our happiness.
You might be thinking, “Well, what if I don’t have anyone who cares about me?” It’s essential to understand that people do care about you, but everyone has their own life, their own challenges, and their own goals. Sometimes, it might seem like they don’t care because they’re preoccupied with their own lives.

Empower Yourself and Take Control
It’s crucial not to fall into the trap of a victim mentality or self-destructive thoughts. Blaming circumstances, others, or even yourself won’t lead to happiness or success. Instead, take control of your life, focus on what you can control, and regain your power.
Building Meaningful Relationships
Now, let’s talk about how to build meaningful relationships in both your personal and business life.
In Your Business Life:
- Cultivate a Strong Company Culture: Ensure that your team aligns with your company’s values. For us at Elite CEOs, our values include competitiveness, proactivity, and integrity.
- Hiring: When recruiting team members, prioritize culture fit. Look for ambition, loyalty, and individuals who resonate with your values.
- Compensation: Consider offering a competitive base salary with performance-based incentives. Reward your team for their contributions to the company’s growth.
In Your Personal Life:
- Know What You Want: Clearly define what you’re looking for in personal relationships, whether it’s a partner, friends, or mentors.
- Common Goals: Seek friends and mentors who share similar aspirations and values. Honesty and loyalty are paramount.
- Mentorship: When choosing a mentor, prioritize experience, industry alignment, level of attention, and specificity to your goals.
- Maintain Relationships: Show that you care by reaching out, sending small gifts, or simply being present. Thoughtful gestures can go a long way.
Conclusion: The Illusion of Money and The Value of Relationships
In conclusion, money is a valuable resource, but it cannot replace the value of strong, supportive relationships in our lives. These connections provide emotional support, a sense of belonging, and genuine happiness. While financial success is essential, it’s our relationships that truly enrich our lives.
Remember, life isn’t always about finding meaning in everything; sometimes, it’s about enjoying the journey and the people who accompany you on it.
Now, if you’re wondering how to make more money to improve your life and relationships, I’ve got you covered. Check out my video on how I spent $100,000 to learn the best ways to invest your money. See you there!
Frequently asked questions
Why do successful entrepreneurs still feel empty after making money?
Because money cannot fix how you approach happiness. When my company was doing millions per month, I still felt empty. I had been chasing external validation since a rough childhood with bullying. Expensive things did not change that. The problem was never the money. It was expecting money to do a job only people and perspective can do.
Can buying luxury things make an entrepreneur happier?
Not in any lasting way. I bought expensive possessions, lived in a luxurious Miami penthouse and had a lot of relationships, and none of it filled the gap. Things give you a short hit and then fade. What lasts is the quality of the people around you and how you choose to look at your life.
How do you build meaningful relationships as a busy business owner?
Know what you want, then look for people with shared goals. Choose mentors carefully. Keep relationships alive with small, thoughtful gestures. Also remember that people who seem indifferent are usually just busy with their own lives. Do not take it personally. Reach out first and stay consistent, the same way you would with a client.
How do you build a strong company culture in a growing business?
Define your values and hire for culture fit. At Elite CEOs, our values are competitiveness, proactivity and integrity. Pay a competitive base salary and add performance incentives so people are rewarded for results. A team that shares your values and is paid fairly creates the kind of work relationships that make the business better to run.
Written by Tanner Chidester, founder and CEO of Elite CEOs. He has done over $150M in sales, worked with 50,000+ clients, and hosts the Infinite Income Podcast.






