Introduction: Building Your Business
Hello, I’m Tanner Chidester, CEO of Elite CEOs. I recently had a deeply impactful conversation with a struggling entrepreneur about the unvarnished truth of building your business. This individual was in a tough spot, facing mounting debts and a sense of aimlessness in their business approach. Here’s my unfiltered advice and tough-love coaching that can help you navigate the challenges of building your business and avoid similar pitfalls.
Quick answer: What should a struggling entrepreneur focus on to turn their business around?
Focus on the work that makes money today: messaging prospects and getting on sales calls. I had a blunt conversation with an entrepreneur buried in debt with no clear direction. Content and courses will not produce sales this week. Direct outreach and converting leads will. Keep the process simple, take ownership, and understand that no one will come to save you.
- Building a business takes far more hours and effort than a regular job, and there are no shortcuts.
- Early on, spend your day on messaging and sales calls, not content or courses.
- Every conversation should move the prospect one step closer to a sales call.
- Build one simple path from first contact to sale, then refine it.
- You own the outcome, and no one will come to save you.
“Here’s my unfiltered advice and tough-love coaching that can help you navigate the challenges of building your business and avoid similar pitfalls.”
Embrace the Hard Work:
Building a business is not a stroll in the park. It demands more than what a regular job would. As an entrepreneur, you must be prepared for long hours, relentless work, and a steep learning curve. There’s no shortcut to success. It’s all about putting in the effort and grinding it out every single day.
Building Your Business: Focus on What Matters
In business, especially in its early stages, it’s crucial to concentrate on activities that drive revenue. For this entrepreneur, messaging and sales calls should be the bread and butter of their daily routine. Creating content or consuming courses won’t bring immediate sales; direct outreach and converting leads into customers will.
Precision in Execution:
The key to effective messaging and sales is not in the quantity alone but also in the precision of execution. It involves understanding the pain points of your potential clients, relating to them, and steering the conversation towards the solution you offer. Every interaction should be a step toward securing a sales call.
Simplify and Streamline Your Processes:
Overcomplication is the enemy of progress. You don’t need intricate systems or elaborate content to start making sales. Simplicity is potent. Focus on creating a straightforward process that takes your prospect from the initial contact to the sale, and refine it as you go along.
Perseverance and Resilience:
Entrepreneurship is a test of your resolve and commitment. There will be moments of self-doubt, financial strain, and external pressures. These challenges are your proving grounds. How you react and push forward during these times will define your entrepreneurial journey.
Building Your Business: Take Ownership and Control
The ultimate responsibility for success or failure lies with you. External factors might influence your journey, but how you respond to them is entirely in your control. Embrace this responsibility, and don’t shy away from the hard decisions and actions required to turn your business around.
Conclusion: Continuous Learning and Adaptation
While you should avoid information overload, continuous learning tailored to your immediate needs is vital. Focus on acquiring skills that have a direct impact on your current business challenges, such as sales techniques and client communication strategies.
In conclusion, the path to successful entrepreneurship is fraught with challenges and requires a relentless commitment to hard work, focused execution, and continuous adaptation. Remember, no one will come to save you. It’s your journey, your battle, and ultimately, your victory to claim.
Frequently asked questions
What should a new business owner work on every day to get sales?
Messaging and sales calls. Those are the revenue generating activities. When I talk to struggling founders, they are usually busy making content or taking courses, which do not produce sales right away. Direct outreach and converting the leads you already have do. Put most of your day there until money is coming in consistently.
Why am I sending lots of DMs but not booking sales calls?
Volume alone does not work. You need precision. Understand the prospect's pain points, build real rapport, and steer the conversation toward your solution. Every interaction should move them closer to a sales call. If your messages are just a numbers game with no direction, you will stay busy and still not book calls.
Do I need a full sales funnel and content before I start selling?
No. Overcomplicating things slows you down. You do not need elaborate systems or a library of content to start selling. Build a straightforward path from first contact to sale, use it, and refine it over time. Simple and working beats complex and unfinished, especially when you need revenue now.
How should a struggling entrepreneur approach learning new skills?
Keep learning, but make it targeted. Information overload is a trap when you are under pressure. Focus on the skills that fix your immediate problem, like sales technique and client communication, and ignore the rest for now. Learn it, use it on real prospects, and adapt from what happens.
