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Selling with Confidence: Tanner's Guide to Sales Success

The Art of Selling with Confidence: Insights from My Recent Sales Experience

Introduction: Selling with Confidence

Hey Sub Squad, Tanner here. Recently, I closed a deal after not taking a sales call for a couple of years, and I did it in just 30 minutes, paid in full. This experience got me thinking about the crucial elements of selling with confidence: a key factor in successful sales.

“This experience got me thinking about the crucial elements of selling with confidence: a key factor in successful sales.”

Auditing My Sales Team

The reason I jumped back into sales calls was to audit my team. Often, sales reps blame the leads or external factors for not closing deals. I wanted to see for myself what was happening and, more importantly, to demonstrate that the key to successful selling is confidence.

Auditing My Sales Team
Auditing My Sales Team

Building Confidence in Sales

There are two main ways to build confidence in sales. Firstly, by actually investing in the kind of products you are selling. I’ve spent $3 million on courses, programs, and coaching, so I can confidently advocate for others to do the same. Secondly, it’s about having a firm belief in your product, which comes from knowing its value and seeing the positive impact it has on customers.

Selling with Confidence: A Challenge to My Team

I’ve set a challenge for myself to take 10 sales calls this week. If I manage to outperform my team, it will highlight that the issue isn’t the leads or external factors but the lack of belief and confidence. I’ll be taking whatever calls come my way, no cherry-picking.

Selling with Confidence: A Challenge to My Team
Selling with Confidence: A Challenge to My Team

The Simple Truth About Sales

Sales isn’t as complex as many people think. People often overcomplicate with scripts and tactics, but in reality, it boils down to a basic framework and genuine belief in what you’re selling. My approach is a seven-part framework: intro, pre-frame, discovery, program overview, pitch, and handling objections. That’s it.

The Simple Truth About Sales
The Simple Truth About Sales

Overcoming Excuses in Sales

If you’re struggling in sales, it’s time to stop making excuses about leads or other factors. The real issue is often a lack of confidence and belief. Either you need to experience what you’re selling or you need to ensure you’re representing a product you truly believe in.

Overcoming Excuses in Sales
Overcoming Excuses in Sales

Leadership and Team Performance

As a CEO, one of my biggest challenges is getting my team to perform at a high level. It’s partly about leadership and partly about recognizing the potential in your team members. You can’t turn a three into a ten, but you can turn a seven into a ten. It’s all about hiring potential and nurturing it.

Selling with Confidence: Leadership and Team Performance
Selling with Confidence: Leadership and Team Performance

Final Thoughts: Selling with Confidence

Remember, confidence and belief in your product are your greatest assets in sales. Keep it simple, believe in what you do, and watch your performance soar.

That’s all for now. Let me know your thoughts in the comments, and keep pushing for those sales. See you in the next one!

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