Introduction
Let’s get something straight: the businesses that look exciting usually pay you in stress.
They look sexy on the outside—dropshipping, Amazon FBA, crypto, faceless channels, whatever the trend of the week is—and then they quietly eat your time, your margins, and your sanity. Meanwhile, the “boring” stuff? The stuff no one brags about?
That’s the stuff that buys your freedom.
I’ve made over $115 million in my career. I’ve built a life where I can travel when I want, help my family, invest, and wake up without financial stress. And no, I didn’t do it with an app, a viral moment, a huge audience, or some magic background. I had zero education, no following, no “expert” status.
What I did have was a simple digital product business that quietly prints cash.
And it’s way more accessible than you think.
How to Start a “Boring” Digital Product Business That Hits $10,000/Month (Fast)
Quick summary (if you want the playbook fast)
Start with coaching/consulting (the cheapest digital product to launch)
Pick a niche you can actually talk about: health, wealth, or relationships
Build a simple offer: who you help + result + timeframe + “without”
Sell first, then build (stop wasting months “preparing”)
Get clients with organic outreach before you ever touch ads
The “boring” digital product that changes everything
When people hear “digital product,” they think courses, ebooks, software, memberships.
My boring digital product is simpler:
Coaching and consulting.
That’s the model that changed everything for me.
It’s not flashy. It’s not “cool.” But it’s cheap to start, fast to monetize, and insanely profitable when you do it right. To be transparent, this business pays me $40,000 per day.
And here’s the part people don’t like hearing:
The reason it works is because it’s not complicated.
Why coaching is the easiest digital product to start
While gurus are pushing things like dropshipping, Amazon FBA, crypto, SMMA, print-on-demand, and all the other shiny objects… none of those are cheaper or easier to launch than coaching and consulting.
Coaching is:
The cheapest digital product to start
The fastest to make money with
The highest margin option for beginners
You can launch with no money, land clients without a website, and start earning this week.
And once you understand the model, you stop chasing trends that die in 90 days and start building something that works every single day.
Why digital products work so well (and why margins are insane)
Digital products work because they’re clean. No moving parts. No warehouses. No shipping chaos.
You’re not dealing with:
Inventory
Shipping
Startup costs
Fulfillment partners
Equipment
Complex tech
You’re selling what you already have: experience, shortcuts, frameworks, and results.
You’re helping someone:
Make more money
Get healthier
Solve a problem faster than they can alone
Margins are 70–80% with staff, and 90–100% if it’s just you.
And to hit $10,000/month, you don’t need thousands of customers. You need a handful of the right clients.
Better yet, coaching scales from the same root skillset:
1:1 coaching
Group programs
Courses
Workshops
Events
Masterminds
Same foundation. Bigger leverage over time.
Why it’s even easier now: the AI advantage
Most beginners think they can’t do this because they’re not good on camera, they don’t write well, they can’t design, they don’t know systems.
AI removes almost all of that friction.
AI can help you create:
Lesson outlines
PDFs and resources
Email drafts
Scripts
Landing page copy
Messaging prompts
Client templates
You can look like you’ve been doing this for years even if you started yesterday.
This is the easiest time in history to start a digital business.
Step 1: How to pick a niche (without overthinking it)
Picking a niche is like picking a gym.
You don’t need the perfect gym. You just need one that has weights.
Here’s how to choose something you can actually sell:
What have I done that others haven’t?
What problem have I solved for myself?
What do people ask me for help with?
What would younger me pay to learn?
What feels easy for me but hard for others?
Then keep it simple: pick something in health, wealth, or relationships.
That’s it. Those markets have money and urgency baked in.
Example: start with what you know (not what sounds cool)
For me, I played sports from eight years old to 22. Division one football. Competitive, fitness, health—so I started an online fitness business because that’s what I knew.
Were there “better” businesses? Sure.
But your first business should be based on what you know, not some hypothetical fantasy where everything works perfectly.
Also, watch out for the “Shark Tank” trap: massive risk for tiny payoff. Not worth it.
Real niche examples that work
Here are three real examples of niches that perform well:
Cynthia: worked in college admissions for 20+ years and helps high school students get into Ivy League schools. Parents pay $4,850 because the stakes feel huge: urgency, one shot, acceptance.
Ranjit: moved from India and got a green card. He helps others get through that process simpler and faster. People will do almost anything for that outcome.
Kyle: former certified financial planner who did well day trading part-time. Now he teaches day trading and financial planning together.
Different niches. Same pattern: clear problem, strong outcome, real urgency.
Step 2: How to build a simple offer people actually want
Your offer needs to promise a specific result.
Use this formula:
I help [who] achieve [result] in [timeframe] without [pain/objection].
Examples:
“I help people eat whatever they want without sabotaging results.”
“I help people book 70% more sales calls using conversion conversations.”
The offer must be simple. And it must have something unique.
Because if you’re “just another personal trainer,” you’re competing with a hundred clones. You don’t win by saying you have workouts and a diet plan. Everyone has that.
You win by saying:
“Here’s how I get you the result in an easier way.”
Step 3: How to test your idea fast (without building anything)
This is where most people mess up.
They build a website. A funnel. A logo. A brand. Automations. A whole little digital castle.
And then no one buys.
So they waste months “preparing” for a business that never starts.
The real process is boring—and that’s why it works:
Find one person in your niche
Pitch the idea
Sell the idea
Collect payment
Deliver the service
Sell first. Prove demand first. Then build.
If you’re worried about delivery, keep it simple:
Tell them you need 48–72 hours to set things up.
That’s it.
Step 4: How to deliver results without making it complicated
People don’t want a 100-video course.
They want a simpler life.
Deliver through:
Weekly Zoom calls
Screen shares
Simple homework
Use AI to create what supports the results:
Checklists
Templates
Scripts
Resources
The goal is straightforward: make it so simple they feel relief just reading it.
Step 5: How to get your first clients (without ads)
There are two ways to get clients:
Organic
Paid
You do not need ads to get your first clients. You can do it 100% organically.
Is it the most efficient? No.
But when you don’t have money, you trade time. When you have money, you buy time back.
That’s the deal.
5.1 Identify where your ideal clients are
Options:
Instagram hashtags
Competitors’ follower lists
Facebook groups
LinkedIn search
A strong starting point is Instagram hashtags because they’re less “beat up.” If a hashtag has millions of posts, chances are fewer people are DM-ing everyone there compared to a small Facebook group where everyone’s already been pitched.
5.2 Build a simple profile funnel
Your profile should answer three questions instantly:
What do you do and who do you help? (with your unique method)
Why should I believe you? (an authority point)
What should I do next? (a clear CTA like “DM me ___”)
If your profile is mostly “here’s my family, here’s where I live,” that’s fine for personal life… but it won’t scale your business.
5.3 Use the outreach flow (and don’t be weird)
Here’s the flow:
Go to a hashtag in your niche
Find someone who looks like your ideal client
Click their profile
Start a normal conversation with a real compliment or observation
Example: If they have kids and you genuinely relate, say something normal like, “Your kids are super cute.” Start there.
Treat it like you’re at a bar introducing yourself. Don’t copy-paste robotic lines. Don’t act like a psycho.
If people don’t respond, you can also:
Like a few posts
Leave a comment
Follow up politely
Is it elegant? No. Is it free? Yes.
5.4 Move them into a conversation, then a call
Once someone engages, ask simple questions:
What’s your goal with X?
What are you struggling with?
What have you tried before?
Have you ever worked with a coach?
Then invite them to a call by positioning it confidently:
“I do this all day long. I’ve done $115 million in sales. I think I can help you. If you want, we can hop on a quick call and I’ll walk you through it.”
Then send them your application + booking link.
5.5 Run the call: diagnose → process → close
On the call:
Diagnose the problem with questions you actually need to know
Present your process using your “three pillars”
Compare and contrast: what most people do (and why it fails) vs. what you do (and why it works)
Make the offer and close
If you can’t explain why your approach works differently, you won’t sell many people. You need clear pillars, clearly explained.
If you want to run paid ads later, keep it simple
When you’re ready for ads, choose one platform first. A strong starting place is Meta/Instagram because it’s cheaper and gives volume.
A simple ad structure:
30-second video
One hook
One problem
One solution
One CTA
Targeting: start simple—one interest per ad set that matches your ideal customer.
Then send leads to a form, and from there, book calls.
And follow up. Seriously.
If someone has a call tomorrow, text them the night before. Confirm. If they don’t respond, follow up the next morning. When it’s time, call. If they no-show repeatedly, accept reality: they don’t want to talk.
When to add staff (and who to hire first)
Once you’re making real money—say $10k–$20k/month—you can start adding help:
Setter: handles inbound leads and booking
Closer: takes sales calls (usually more relevant at higher volume)
VA: manages CRM, tasks, emails, simple outreach
One practical approach: have a VA send initial messages (low skill, time-heavy), and you handle replies (higher skill, less time because fewer people respond).
Why “boring” wins (and why you should stop chasing shiny objects)
Boring digital products win because they’re:
Simple
Predictable
Scalable
High margin
Coaching and consulting is the fastest path to $10,000/month because you’re solving a real problem with a real outcome. You just need a basic offer and the willingness to talk to people every single day.
And if you’re thinking, “Yeah but I’m nervous…”
Good.
That’s normal.
Confidence doesn’t come first. Confidence is a reward.
You do reps to get results. Once you get results, you build confidence. And once you have that confidence, it sticks.
Your next move
Pick a niche in health, wealth, or relationships. Build a simple offer. Sell it to one real person before you build anything. Deliver the results with simple weekly calls and basic resources. Talk to people every day.
Stop chasing exciting trends that never last.
Start building something boring that works.
