How I Went from $47 Fitness Programs to $150M in Revenue

Introduction

If you told me 10 years ago I’d make over $150 million online, I would’ve laughed.

I didn’t have a trust fund.
I didn’t have business experience.
I didn’t have a following.
I didn’t even have a decent bedroom — just a 300-square-foot spare room in my parents’ house.

But I had grit.
And a willingness to figure it out.

So how did someone like me crack the code and build a business empire?
Let me walk you through it — no fluff, no script.
Because if I can do it, so can you.

How I Went from $47 Fitness Programs to $150M in Revenue — Without Fame, Followers, or Funding

My First $1,000,000 Year Didn’t Start Pretty

At 22, I launched my first business selling a $47 fitness program.
Over 3 years, I made $2,000. Total.

It was humiliating.
I went from a D1 athlete with confidence to living at home, broke, and laughed at.

At 25, I pivoted to high-ticket fitness coaching.
I started selling $1,500 programs — and everything changed.

Within 12 months, I had my first million-dollar year.
Then I won my first ClickFunnels award.
And I didn’t stop there.

My First $1,000,000 Year Didn't Start Pretty — My First $1,000,000 Year Didn’t Start Pretty

Why Coaching Is the Perfect First Business

Coaching flipped my life upside down — in a good way.

It doesn’t require:

Startup capital
Technical skills
Fancy branding
A big audience

You just teach what you already know.

And if you don’t know anything yet?
Go to Udemy or Allison.com.
Spend $100.
Learn a skill.
Master it.
Then teach it.

The market pays you to solve problems.
If you’ve solved one, there’s someone willing to pay for your help.

Why Coaching Is the Perfect First Business

How to Build and Sell Your First Offer

Here’s what I teach my clients to find their profitable idea:

What do people ask your advice on constantly?
What comes easy to you but hard for others?
What problem did you solve for yourself recently?
What would you teach your younger self?

I’ve seen people crush it in:

Green card coaching
Piano lessons
Fitness
Sales mentorship
Even knitting

Once you know your skill, use this 4-part offer formula:

1. Desired Outcome – What result do they want?
2. Perceived Likelihood – Do they believe you can help them?
3. Time Delay – How fast can they get the result?
4. Effort & Sacrifice – How easy can you make it feel?

Here’s a real-world fitness example:

❌ “Lose 20 pounds in 4 months.”
✅ “Eat what you want and lose weight without giving up your favorite foods.”

Same promise — better positioning.

And don’t build it all before selling.
Biggest mistake I made.

Sell the idea first.
Use Zoom.
Deliver value live.
Record everything.
That becomes your product.