How I Went From $0 to $115,000,000 Online

Introduction

Most people think you need to be a genius, a tech wizard, or “early” to win online.

I’m living proof that’s not true.

I’ve made over $115 million in my career…
No special skills.
No formal education in business or marketing.
No famous friends.
No big social media following when I started.

I didn’t rely on Amazon, Etsy, or some trendy platform to hand me traffic. I built it practically from scratch, with a booking link, some basic software, and a stupid amount of grit.

If I can do it, you can absolutely learn to start making money online too.
And I’m not talking “maybe someday.”
I’m talking $2,500+ per week if you’re willing to start, move fast, and stop overcomplicating this.

In this breakdown, I’m going to walk you through:

My story from broke trainer to $115M+
Why high-ticket coaching beats every other beginner-friendly online model
How to come up with your offer (even if you think you have “no skills”)
How to know if your offer is good enough to sell
How to get traffic with no followers and no ad budget
How to scale once you prove it works

No hype. No theory. Just what I actually did.

How I Went From $0 to $115,000,000 Online (And Why High-Ticket Coaching Is Still the Best Business Model for Digital Products)

My Story: From $47 Fitness Programs to $100M Awards

I started like most of you: completely unknown.

At 22, I launched a $47 fitness program called the Rapid Muscle System.
By 25, after years of trying… I had made $2,000 total.

Not $2K a day.
$2K… in three years.

Everything changed when I switched to high-ticket fitness coaching.

I went from selling a $47 program to selling $1,500+ programs… and eventually up to $3,200 for four-month fitness transformations.

Once I made that switch:

I hit $1,000,000 in a year
I won my first ClickFunnels award
Other trainers started asking, “How are you doing this?”

At first, I resisted business coaching. I didn’t want to be labeled a “guru.” But eventually I said yes.

Year 1 of coaching trainers: $10 million
Then I expanded beyond fitness: $15 million
Then $25 million per year for several years, adding:
- Done-for-you ad agencies
- Setter and closer teams
- Other service offers

Eventually, I crossed $100,000,000 in sales and won the ClickFunnels $100M award.

And that whole journey started with a simple high-ticket offer, no fame, and zero “expert” credentials.

From $47 Fitness Programs to $100M Awards

The Truth: Nothing Works Forever (So You Must Adapt)

One thing you need to understand if you want to stay in the game long-term:

Nothing works forever.

I’ve been in this industry for 8+ years.
What worked in year 3–4 didn’t work the same in years 7–8.

Most “gurus” blow up, flex a Lambo, and disappear when the market shifts.

If you want to win long-term, you have to:

Watch the market
Adjust your strategy
Keep improving your offers and delivery

You’re seeing this in real time with AI. It’s moving fast. The people who adapt make millions. The people who cling to what worked 3 years ago… die.

The reason I’ve been able to keep winning is because I build on a model that works in every market:

High-ticket, service-based offers.

Why High-Ticket Coaching Beats Other Online Business Models

Let’s compare high-ticket coaching to other digital product models like:

Amazon FBA
SMMA (social media marketing agency)
Ecom / dropshipping
Affiliate marketing
Faceless YouTube
Low-ticket ecommerce products

Can they work? Yes.

But for beginners, they’re usually a terrible starting point.

Here’s why high-ticket coaching wins:

1. You Can Start Almost Completely Free

If you’re selling a $47 protein bar or a $27 ebook, your margins are tiny.

To sell at scale, you need:

Influencers promoting you
Viral content
Or to go negative on ad spend for a long time

If your product is $3 and it costs you $10 in ads to sell it… you lose.

With high-ticket offers, you’re selling $1,500+ packages.
I sell offers at $10K, $50K, $100K all day.

That means:

You can afford a higher cost-per-lead
You can afford more “no’s”
You can spend $1 and make $2+ and scale responsibly

2. It’s the Fastest Path to Replacing Your Job

I was making $3,000/month as a door-to-door salesman.

My first real week of high-ticket fitness coaching?
I made $10,000.

That was more than 3 months of my old salary, in 7 days.

When you sell high-ticket:

You don’t need hundreds of customers
You don’t need millions of views
A few clients can change your entire life

3. Low Risk, High Reward

To get started, you need:

A phone
Wi-Fi
A simple offer
The willingness to send messages and talk to people

You can start while working your 9–5:

Work your job 9–5
Build your business 5–9 and weekends
Once your coaching income doubles your salary, quit and go all in

That’s exactly what I did.

4. Other Models Require More Capital & Skill

With FBA, ecom, SMMA, etc.:

You often need inventory, tools, or outsourcing
You need paid ads or advanced marketing
Margins are thinner
Fulfillment is more complex

I’m not saying they’re bad businesses.
I’m saying they’re bad first businesses for most beginners.

High-ticket, service-based coaching is:

Simple
Profitable
Scalable
Proven (it’s made me over $115M)

Once you have cash and skills, then go build software, portfolios, funds, whatever you want.

How to Find Your High-Ticket Coaching Idea

This is where people overthink and stall for years.

Your first idea does not need to be perfect.
It just needs to work.

Start by writing a list around these prompts:

Your current skill sets
- What are you already good at?
- For me, it was fitness. I’d played competitive sports my whole life and Division 1 football.
What you’ve achieved in the last 5 years
- Did you lose 50 pounds?
- Pay off debt?
- Get a promotion?
- Build a relationship or family?
What comes easy to you but is hard for others
- Tech?
- Writing?
- Organization?
- Leadership?
What people already ask you for advice on
- If people come to you for help and you do it free, you’re probably sitting on a sellable skill.
If you could talk to a younger you, what would you teach?
- That’s often your most authentic offer.
What problems have you solved for yourself?
- That’s what people will pay for.
What could you talk about all day?
- I loved fitness, but I’m obsessed with business. That’s why I made the switch.

And one rule:

Sell what you actually know.

You don’t need to be the world’s #1 expert.
You just need to be a few steps ahead of your clients.

If you truly feel like you “know nothing” (you probably do, you’re just insecure), you can go learn skills fast:

[Udemy.com] – paid courses
[Alison.com] – free courses

Example:

Want to learn Facebook ads? Take a course.
Want to learn marketing fundamentals? Take a course.

Then go sell the skill. You just need to stay one chapter ahead.

How to Find Your High-Ticket Coaching Idea

Start With Boosted Posts (Fast, Cheap, Works)

Real Client Examples: Turning Knowledge into High-Ticket Offers

Here are three real clients who went from $0 to $100,000/month using this exact model:

Cynthia – College Admissions Coach

Worked in college admissions for 20+ years
Now helps high school students get into Ivy League schools
Parents pay $40K–$50K because the problem is urgent and emotional

Ranjit – Immigration Coach

Immigrated from India, successfully got a U.S. green card (EB-1)
Now teaches others how to do the same
Package: his real-life process, turned into a coaching offer

Kyle – Wealth & Trading Coach

Former financial planner and CPA
Learned to day trade and build wealth
Now coaches others on financial planning + day trading

All three:

Started with what they already knew
Built a high-ticket offer around a painful problem
Went from $0 to $100K in 30 days

Will your offer be that good immediately? Maybe not.
But the principle is the same: start with what you know.

The Only Three Things Your Offer Really Needs

After working with tens of thousands of clients, the best offers always target one of these:

Health
Wealth
Relationships

Everything humans do traces back to one of those.

Gym? Health.
Therapy? Relationships.
Watching this blog? Wealth.

So your offer needs to clearly fit one of those categories.

Then you add:

1. A Clear, Specific Outcome (USP)

You need a Unique Selling Proposition—a mechanism or system that feels different.

Example from my fitness offer:

“How to eat whatever you want without sabotaging results.”

It spoke directly to what people wanted:

Eat donuts
Stay shredded
No miserable dieting

Example from my business offer:

“We help business owners book 70% more calls using our E3 system / Conversion Conversations.”

Is the mechanism real? Yes.
Is it explained in a way that feels unique? Yes—and that’s the point.

2. A Burning Problem

Your offer must solve something people feel:

Can’t lose weight
Can’t get clients
Can’t get dates
Can’t pass an exam
Can’t get a visa

The more urgent the problem, the higher you can charge.

3. A Compelling Delivery Promise

You can also frame your offer around:

“Get X result without doing Y.”

For example:

Get 50% more dates without cold approaching
Grow to 6 figures without posting content daily

Just don’t lie. Make sure your promise is actually achievable with your system.

The Only Three Things Your Offer Really Needs

How to Know if Your Offer Is “Good Enough”

Alex Hormozi explains it perfectly in his $100M Offers book with this formula:

Dream Outcome × Perceived Likelihood of Achievement
÷
Time Delay × Effort & Sacrifice

You’ll never hit 100% on all four.

But the closer you get to:

Big, clearly defined outcome
High perceived likelihood
Shorter time delay
Minimal effort and sacrifice

…the more your offer will convert.

Your job is to push that equation in your favor as much as honestly possible.

Sell It Before You Build It

Here’s where most beginners screw up:

They spend months building the program…
…and never find out if anyone will pay for it.

Don’t do that.

Instead:

Choose a niche.
Craft your offer.
Sell it first.

When I started fitness coaching:

I sold the program
When someone paid, I said, “Give me 48 hours to set everything up.”
I built their plan in Excel and delivered

Was it fancy? No.
Did it work? Yes.

People care about results, not your logo.

For payments:

Low ticket: Stripe is fine

High ticket: I prefer Wave (I’ve run over $100M through them; great dispute handling)

How I Got My First Clients with No Followers

When I started, my “content strategy” was simple:

No content. Just DMs.

For the first year of business, I had 9 pieces of content total.
I didn’t post consistently. I just sent messages.

My daily non-negotiable:

100 DMs per day
20 per hour to avoid spam blocks
Out of 100 DMs:
- ~15 people respond
- ~3 book a call
- ~1 buys

If you’re selling a $1,500 program, one sale per day = $10,500/week.

Even if you only close a few per week, you’re already above $2,500/week.

Once I had cash, I moved into paid ads.

Scaling with Paid Ads: The Law of 10

When you’re ready to scale, here’s a simple framework I use (I call it the Law of 10):

For every $1,000 in ad spend, aim for:

100 leads (about $10/lead B2C, $20/lead B2B)
10 booked calls
1 closed client (after no-shows, reschedules, etc.)

If you’re selling at $3K, $5K, $10K… you can see how this scales fast.

The tech stack I use now:

Elite360.io instead of ClickFunnels + email + text + video tools
- Replaces:
  - Funnels
  - Email
  - Texts
  - Pipeline management
- Costs me $97/month instead of $2,000+ in separate tools

But you don’t need all that to start.

At the beginning, your entire “system” can be:

A DM script
A Calendly or booking link
Zoom

A simple onboarding process

The Real Reason Most People Stay Stuck

It’s not because you’re not smart enough.
It’s not because you need more time.
It’s not because the market’s saturated.

It’s because:

You won’t pick an offer.
You won’t talk to people.
You’re obsessed with the “perfect idea” instead of the first sale.

Two years from now, you’ll either:

Be in the same spot, or
Be telling your own version of “I went from $0 to $100K, then $1M, then $10M.”

The difference is action.

You can always make more money.
You can’t make more time.

Your Next Steps (If You’re Serious)

Pick one skill or result you can help people get.
Turn it into a clear, high-ticket offer around health, wealth, or relationships.
Sell it before you build it.
Start with organic DMs until you’re closing clients consistently.
Then move into ads and systems to scale.