How Lawrence Will Hit $100K/Month In 100 Days

Introduction

I sat down with Lawrence—former NFL trainer turned online coach—who wants to scale to $100K/month fast. He’s strong at messaging and sales (75–80% close on a $2K offer), but he struggled with fulfillment. Clients weren’t happy. Churn was high. Sound familiar?

Good. Because if you’re a coach or expert trying to build a real high-ticket business, this is the playbook. No fluff. No “manifestation.” Just the math, the moves, and the mindset to get it done.

How Lawrence Will Hit $100K/Month In 100 Days (And How You Can Too)

Step 1: Fix the Offer Delivery, Not Just the Offer Line

Lawrence helps people eliminate chronic pain and then get in shape so it stays gone. Great promise. The problem wasn’t the promise—it was delivery. Workouts took two and a half hours. Videos were too long. Clients got overwhelmed.

Lesson: Most “offer problems” are fulfillment problems wearing a fake mustache.

Action:

Shorten onboarding and week 1 to the essentials. 80/20 everything.
Turn long videos into tight modules with timestamps and checklists.
Make the first 7 days idiot-proof: quick wins, visible progress, zero friction.
Build a 4-phase roadmap like Lawrence (Reset → Realign → Reinforce → Rebuild) and show them exactly where they are each week.

Satisfied clients give you case studies, referrals, and upgrades—which makes paid traffic work 10x better.

Fix the Offer Delivery, Not Just the Offer Line

Step 2: Price For Profit (Or You’ll Hate Your Business)

$2K can work. But if you’re closing at 75–80%, you’re underpriced. High-ticket buyers want certainty. Pricing signals certainty. Your margins fund your ads, team, and time.

Action: Test $3K–$5K for your core transformation with clear deliverables and strong guarantees. If you’re scared, sell fewer people at a higher price and deliver your face off. Your LTV will climb and every part of scaling gets easier.

Price For Profit (Or You’ll Hate Your Business)

Step 3: Do The Math Like An Adult

You want $100K/month? Great. Let’s be grownups about it.
At $2K, that’s ~50 sales/month.
Expect ~10% close rate on total booked calls (once you factor no-shows, cancels, etc.).
Rough napkin: ~500 calls and ~5,000 leads.
If paid leads average $10, you’re looking at ~$50K in ad spend.

Don’t like those numbers? Increase price and increase close rate. You don’t need to hit these exact figures—this is to set expectations so you don’t panic when reality happens.

Step 4: Start With Boosted Posts (Fast, Cheap, Works)

Before you build the NASA control center, start with boosted posts on Instagram. It’s simple, fast, and if you know the KPIs, brutally effective.

Boosted Post KPIs I Use:

$0.10–$0.20 per profile view
$1–$2 per follower
Of new followers, you should get ~30% to respond when you DM.
Of responders, 5–10% book a call.
If you spend $1,000 → ~500 followers → ~150 replies → 7–15 calls → 2–3 sales.
At $3K–$5K, that’s $6K–$15K cash from $1K spend. Rinse and repeat.

If the numbers are off, don’t argue with reality. Adjust the post, not your self-worth.

“Too Direct” vs “Too Indirect”:

“I’m looking for 5 people with sciatica who want to get rid of it forever” = too direct → often higher costs.
Pure “story” post with no outcome = too indirect → cheap views, no calls.

Find your middle: punchy authority, clear problem, specific result, and a soft CTA that pushes them to your DMs or profile.

Start With Boosted Posts (Fast, Cheap, Works)

Step 5: Layer DM Ads To Your Warm Audience

Once boosted posts are bringing in followers daily, run DM ads to your Instagram engagers (last 180 days). They’ve seen you; now open a conversation at scale.

Target: Instagram Engagers (180 days)
KPI target: ~$10 cost per message (it’ll bounce; look at 7-day trend)
Script pushes to quick triage → calendar link → booked call.

This combo—boosted posts + DM ads—can realistically take you to $100K/month without complex funnels.

Step 6: Build A Simple, Aligned Funnel (Do Not Get Cute)

If you do run traffic to a funnel, keep it two steps:

Opt-in + VSL (headline must match the ad/IG hook—word for word)
Calendar right below the VSL, above the fold on mobile

Mobile is king. Cut padding. Kill fluff. The page should immediately answer:

What result?
For whom?
Why you?
What’s the next step?

If it’s not obvious in 3 seconds, fix it.

Build A Simple, Aligned Funnel (Do Not Get Cute)

Step 7: Hire In The Right Order (And Pay Realistic Rates)

Don’t build a 12-person staff to hit $20K/month. You’ll drown in payroll and Slack messages.

Order:

VA for outbound ($5–$8/hr; Caribbean time zones often work well). Their job is initial outreach only. You handle replies at first.
Coach (~$20K/month mark). You’re drowning in fulfillment? Buy back time there—sales must keep going.
Setter (~$30K–$40K/month). They handle DM conversations end to end so you can focus on calls and leadership.
Scale by cloning those roles. At $100K/month, you still only need VA + Coach + Setter (maybe one more of each if volume demands it).

Rule: Always outsource the least valuable tasks first. If sales stop, the business dies. Protect sales.

Step 8: Track KPIs Daily (So You Know Where To Fix)

If you’re not looking at numbers every day, you’re flying blind.

Ad metrics bad? Fix the ad (hook/creative/targeting).
Follower cost fine but low replies? Fix first DM and profile clarity.
Replies good but low calls? Fix DM scripting and calendar friction.
Calls good but low closes? Fix offer, proof, and sales process.
Sales good but churn high? Fix fulfillment and week-1 experience.

When you know the numbers, you know where to look. When you don’t, everything “feels” broken.

The Realistic Path To $100K/Month
Weeks 1–2: Tighten fulfillment + boost daily. Find 1–2 creatives that hit KPI.
Weeks 3–4: Add DM ads to warm audience. Raise price to $3K–$5K.
By $20K/month: Hire a coach.
By $30–$40K/month: Add a setter.
$50–$100K/month: Stack more of what’s working. Do not complicate.

Worst case on aggressive scaling: spend $20–$30K ads, $20K team, still keep $50K+ if your unit economics hold. That’s the game.

Track KPIs Daily (So You Know Where To Fix)

Key Takeaway

You don’t have a lead problem or a “secret algorithm” problem. You have a clarity and execution problem. Get your delivery tight, price with confidence, run simple traffic that you can measure, and hire in the right sequence. That’s it.

Your Challenge (48 Hours)

Publish 3 boosted posts with measurable hooks. Kill any that miss KPI in the first few hours.
Clean your VSL page so the headline matches the ad and the calendar sits above the fold on mobile.
Send 100 DMs/day (VA sends first touch; you handle replies) until you book 2–3 calls/day.
Raise price on the next 5 qualified prospects. Deliver hard.

When you’re serious about hitting $100K/month, you stop negotiating with effort and start negotiating with data.

If you want my team to map this to your niche, give you the scripts, and help you hire and train the exact roles—book a call. I’ll show you the exact numbers we’ll hold you to and the plan to hit them. No excuses. Let’s build a real business.