Introduction
Ever wondered how a fitness coach can scale from $40,000 a month to over $200,000 a month in just 60 days—without launching new funnels, spending more on ads, or working longer hours? Let me walk you through how Heather, an online fitness coach, made this leap and how you can replicate her success.
“How to Make $50,000 a Week as a Fitness Trainer: Heather’s Transformation Story”
Meet Heather: From $1,000 a Month to $200,000 a Month
Heather’s story is an inspiring one. She started as an immigrant from China, barely speaking English, working a 9-to-5 job while making just $1,000 a month with her fitness coaching business. She was offering a low-ticket, $130 monthly membership, struggling to break free from her day job and spend more time with her two kids.
Through coaching, Heather quickly scaled to $40,000 a month, but she hit a ceiling. For two years, she couldn’t break through that 40K barrier, and she still didn’t have the time freedom she craved. That’s when she came back to us, ready to push past her limitations.
The Problems Holding Heather Back
Heather faced three major issues that are common for many entrepreneurs:
- Poor Time Management
- Lack of Focus on Moneymaking Activities
- Ineffective Follow-Up Systems
Let’s dive into how we addressed each one and helped her business skyrocket.
Problem #1: Time Management
Heather was spending most of her day creating content instead of focusing on activities that would drive sales. This is a mistake many entrepreneurs make—they feel busy but don’t see results because they’re not prioritizing tasks that move the needle.
We audited her daily schedule and made some critical adjustments:
- Content creation: She was spending four hours a day making TikTok content. We cut this down to one hour a day, which was enough given her sizable following.
- Sales activities: We redirected her time to focus on moneymaking activities—outreach, messaging leads, and setting up sales calls.
With these changes, Heather immediately saw a 5x increase in sales calls, going from just five calls per week to 25. She was able to scale without spending a second more in her day—just by focusing on the right activities.
Problem #2: Lack of Proper Follow-Up Systems
Heather’s second major bottleneck was that she wasn’t using a CRM (Customer Relationship Management) tool effectively. She collected emails from leads, but there was no follow-up sequence in place. This meant potential clients were falling through the cracks.
We implemented a simple yet powerful follow-up system:
- Email and text automation: Every new lead received a series of automated emails and texts over a 7-to-10-day period, offering value and prompting them to book a sales call.
- Relentless follow-up: Through a combination of texts, emails, voicemails, retargeting ads, and more, we ensured that no lead was left untouched.
By simply setting up this follow-up system, Heather added an extra 30% to her bottom line. And the best part? It required no additional time or effort once the system was in place. It worked while she slept.
The Results: A $200,000 Month
After reallocating her time and setting up an effective follow-up system, Heather’s business grew from $40,000 a month to over $200,000 a month. She achieved this without working harder—just by working smarter.
The Key Takeaways
- Focus on Moneymaking Activities: If your time isn’t directly tied to driving sales, you need to reevaluate your daily tasks. As a business owner, your priority should be on outreach, sales calls, and other activities that bring in revenue.
- Build a Robust Follow-Up System: If you’re not following up with your leads, you’re leaving money on the table. An automated system ensures that no potential client is forgotten and helps nurture leads into paying customers.
- It’s All in Your Control: If your business isn’t growing, it’s not because you’re unlucky—it’s because you’re not focusing on the right tasks. Stop playing the victim and take control of your success.
Heather’s story proves that with the right strategy and systems in place, it’s possible to grow your business without burning out. Whether you’re just starting or already making six figures, these principles can help you scale to new heights.
Tanner Chidester
CEO, Elite CEOs
