Introduction
In July 2016, I dropped out of university with a goal—to change lives through fitness. I wasn’t backed by a trust fund or family wealth, and I didn’t make my millions by skipping Starbucks coffees. It took a combination of the right strategy, determination, and consistent action to build a multimillion-dollar business in just one year. Here’s my story and how you can apply the same principles to achieve financial freedom.
“How I Made $1 Million in 365 Days: My Journey from $2K to $1M”
The Beginning: From $2K to $1M
When I started, I had no business experience, no significant savings, and no following. My first attempt at making money was selling low-ticket fitness programs, but despite my best efforts, I only managed to make about $2,000 in two years. It wasn’t enough to change my life, but it did give me the financial knowledge I needed to move forward.
The turning point came when I discovered the world of high-ticket coaching. Once I understood that people were willing to pay more for personalized, high-value services, my business took off.
The Power of High-Ticket Coaching
Most people think it’s easier to sell low-ticket products because they believe it’s more affordable for customers. But here’s the truth: selling high-ticket coaching is actually easier. Why? Because when you sell a premium service, you’re offering more value, and clients are willing to invest in themselves when they see that value.
High-ticket coaching helped me scale from struggling to pay my bills to generating over $50,000 a month. This is where the magic started to happen. I wasn’t just scraping by anymore—I was scaling a real business.
Scaling Through Teamwork
As I reached $50,000 a month, I realized that to keep growing, I needed help. I hired my brother as my first coach, which allowed me to shift my focus from fulfillment to sales and marketing. This was a pivotal moment. With my brother handling the fitness clients, I could concentrate on scaling the business by bringing in more clients and increasing my ad spend.
The result? My business grew to over $100,000 a month.
The Importance of Follow-Up and Automations
One of the biggest lessons I learned along the way is the power of follow-up. Without proper systems in place to nurture leads, it’s easy to miss out on potential sales. I quickly realized that the key to scaling was setting up automations to keep leads engaged and moving through my sales funnel.
Once I implemented these follow-up systems, my conversion rates increased, and I was able to scale my business even further.
Reinvesting for Growth
Even when I started making $60,000 a month, I was still living at my parents’ house. Instead of splurging on luxury items, I reinvested every extra dollar back into my business. This is a crucial point—if you want to scale quickly, you need to live below your means and put money back into growth.
By continuously reinvesting in ads, hiring more setters and coaches, and refining my processes, I was able to scale to $1 million in just one year.
Conclusion: The Formula for Success
The journey from $2K to $1 million wasn’t easy, but it wasn’t as complicated as many people think. It boiled down to a few key principles:
- Sell high-ticket services: Focus on delivering high-value offers that people are willing to pay for.
- Build a team: Hire people to handle fulfillment so you can focus on growing the business.
- Implement follow-up systems: Automate lead nurturing to ensure you’re converting as many prospects as possible.
- Reinvest in growth: Live below your means and put your profits back into the business to scale faster.
I’m proud of what I’ve accomplished, but I couldn’t have done it without following these principles. If you’re ready to take your business to the next level, start implementing these strategies today. For a deeper dive, check out my free six-part video series where I share scripts, emails, and templates that can help you get started on your own journey to success.
Tanner Chidester
CEO, Elite CEOs
