Introduction: My Business Journey
Hey everyone,
Tanner here, sharing some pivotal moments from “My Business Journey” that have significantly shaped the trajectory of my business. Reflecting on these milestones, I realize how each step, each decision, and each risk has contributed to where I stand today.
Quick answer: What were the key breakthroughs that helped Tanner Chidester scale his business?
The first big one was moving from a $47 fitness program to high ticket offers and closing them through DMs and phone calls. Next was delegating: my brother Benson took fulfillment, then a messenger, my brother Gentry on sales and a media buyer. The biggest regret is not getting coaching sooner. Since I did, I've done over $25 million in business.
- Moving from a $47 fitness program to high ticket offers was my first significant breakthrough.
- My first hire, my brother Benson, took over client fulfillment so I could sell.
- A messenger handled DMs, my brother Gentry took sales calls, then a media buyer joined.
- Between 22 to 25 I barely moved because I wouldn't pay for coaching.
- Since getting coached I've generated over $25 million in business.
“Tanner here, sharing some pivotal moments from “My Business Journey” that have significantly shaped the trajectory of my business.”
The Shift to High Ticket Sales
The game-changer for me was the transition from selling a $47 fitness program to embracing high-ticket sales. This wasn’t just a pricing strategy; it was a complete overhaul of my approach to value, service, and client interaction. Learning how to effectively communicate this value and close sales over DMs and phone calls propelled my income from modest to substantial, marking my first significant breakthrough.
Embracing Delegation
As the business grew, so did the workload, and the realization hit me: I couldn’t do it all alone. My first hire, my brother Benson, took over client fulfillment, which drastically freed up my time to focus on generating leads and closing deals. This step taught me the importance of delegation and trusting others with parts of your business.
Building a Team: My Business Journey
Following the first hire, the team expansion continued with a messenger to manage the influx of DMs and inquiries and a sales rep, another one of my brothers, Gentry, who took over sales calls. Eventually, a media buyer joined the team, marking a significant pivot point where I was no longer knee-deep in day-to-day operations. This phase underscored the value of building a capable team to scale the business effectively.
The Role of Coaching
If there’s one thing I’d change, it would be to seek guidance earlier in my journey. Between 22 to 25, I struggled to make any significant headway in my business due to my reluctance to invest in coaching. The contrast between those years and the period after I embraced coaching, where I’ve done over $25 million in business, is stark. A coach doesn’t just provide a roadmap; they help navigate the inevitable ups and downs of business growth.
My Business Journey: Looking Ahead
These reflections bring clarity to the essential elements of business growth: valuing your offer, delegating effectively, building a solid team, seeking guidance, and investing in training and management. For those embarking on or in the midst of their entrepreneurial journey, remember that these pillars are crucial for long-term success.
No matter where you are in your journey, consider these lessons as signposts guiding you toward more strategic decisions and, ultimately, greater success.
If you’re looking for more insights or need guidance on your journey, feel free to reach out or explore the resources we offer at Elite CEOs. Here’s to your continued growth and success!
Best,
Tanner Chidester
Frequently asked questions
Who should be the first hire in a coaching business?
Hire someone to take the work that keeps you from selling. My first hire, my brother Benson, took over client fulfillment. That freed me to focus on generating leads and closing deals, which is what actually grows the business. After that I added a messenger for DMs, my brother Gentry on sales calls, and later a media buyer.
Is it worth paying for a business coach early on?
Yes, and I wish I'd done it sooner. Between 22 to 25 I made little progress because I didn't want to pay for coaching. After I finally invested in it, I've generated over $25 million in business. A good coach gives you a roadmap and gets you through the ups and downs of growth.
How do I move from low ticket to high ticket sales?
Rethink how you value what you do, not just the price tag. I went from selling a $47 fitness program to high ticket offers. The change was learning to explain the value clearly and close the sale through direct messages and phone calls. That moved my income from modest to substantial and was my first significant breakthrough.
When should a business owner start delegating?
When the workload gets bigger than you. I hit a point where I couldn't do everything myself, so I handed fulfillment to my first hire. Then I kept building: someone for DMs, someone for sales calls, then a media buyer. The turning point was getting out of daily operations. You can't scale without a capable team.
