Making $1 million a year while staying under 10% body fat puts a man in roughly the top 0.003%.
That sounds impossible. It isn’t. It just means doing a few uncommon things consistently while everyone else does what’s normal.
I’ve built a business doing millions in sales while keeping my body fat under 10%. Here’s the exact breakdown, fitness first because it’s the easier half.
Part one: getting under 10% body fat
The fitness side is simpler than people make it. There’s no secret supplement and no perfect program. Here’s what it takes.
- Training time. I train about 12 hours a week. The minimum I’d suggest is two hours a week.
- Caloric deficit. You need to eat less than your body needs. That’s the whole game for fat loss.
- Fasting is optional. I fast one to two days a week, but it doesn’t matter if you fast as long as you’re in a deficit.
- Progressive overload. Lift more weight over time to build muscle.
- Cardio. About 30 minutes a day, mainly for general health. It also gives you a little room for imperfect eating.
- Whole foods. Mostly healthy, whole foods. That might mean cooking yourself or having someone prepare them.
My training routine
Consistency beats everything. I wake up around 4:30 or 5:00 a.m. and go to the gym.
I run a push, pull, legs split. Full body training doesn’t warm up each muscle group well enough for me.
- Monday: heavy legs
- Tuesday: heavy push
- Wednesday: heavy pull
Then the cycle repeats with lighter days. Heavy days are six reps or fewer. Lighter days are around 10 to 12 reps. The mix of heavy and lighter work is what I’ve found works best for strength and muscle growth.
The real obstacle is food, not the gym
Most people can’t stop eating. That’s the problem.
Boredom drives snacking. Food is everywhere, and most of it is full of sugar. Your body needs much less food than you think.
The fix is to fill your time with other things. A busy business schedule helps a lot here. When you’re building something, you’re not standing in the kitchen looking for something to do.
This is where the two halves of this goal connect. The discipline it takes to stay lean is the same discipline it takes to send 100 messages a day. And the busier you are building the business, the less room there is for the habits that keep you out of shape.
Part two: the math of $1 million a year
$1 million a year is about $2,740 a day. Once you see it as a daily number, it stops feeling abstract.
Start by picking a niche in health, wealth or relationships. People pay for results in those areas. Choose one where you already have a skill. If you don’t have one, learn one through a free course site like alison.com, then sell it.
Sell a service for at least $1,500. At that price, the daily target becomes very manageable. Below it, you need so many sales that a one person business can’t keep up.
Outreach: with followers and without
If you have followers
Message them directly, no matter how many you have. Here’s the math I use:
- 100 DMs a day, about 20 an hour
- About 30% reply, so roughly 30 people
- About 6 book calls
- About 1 sale
If you don’t
Cold messaging takes more volume.
- 100 messages, about 10% reply
- About 2 calls
- About 1 sale, though it might take up to six calls, so plan on as much as three times the output
Notice that the gap between these two is volume, not talent. Without followers, you just send more. The math still works if you do the work.
Adding paid promotion
Once you’ve made a few sales, use boosted Instagram posts. I aim for $1 to $2 per follower, or 10 to 20 cents per profile view.
Here’s how the math can work:
- Spend $1,000 on boosted posts and gain about 500 followers.
- About 150 of them respond, and about 15 book calls.
- Close three sales at $1,500 each for $4,500.
- Subtract the $1,000 spend and you keep $3,500.
Don’t start here. Boosting before you’ve proven you can sell just buys you followers you can’t convert. Get a few sales from direct outreach first, then put money behind what’s already working.
Scaling to $2,740 a day
At $1,500 per sale, you need roughly two sales a day. Double your price and you need one.
That’s how I became a multimillionaire. And if you’re willing to take more risk, there’s a lot more than $1 million a year available.
The takeaway
Doing uncommon things isn’t especially hard. It just means not doing what everyone else does.
- Train consistently, eat in a deficit, and fill your time so you’re not snacking out of boredom.
- Break $1 million into $2,740 a day and reverse engineer the DMs, calls and sales you need.
- Charge at least $1,500, then use boosted posts once you’ve proven you can sell.
People will think you’re weird. That’s part of why it works. Being in shape and making money both come down to making different choices than everyone around you.
Want to know what’s capping your business right now? Take my free 90 Day Ceiling Plan. Answer 18 questions and get a written plan, built on your own numbers, that names the one thing holding you back and what to fix first.
