So I gave myself a challenge. Could I take Claude AI, build one digital product from scratch, and turn it into something that does $10,000 a day? I’ve generated over $141M in sales in my career, so I know what a good offer looks like, and I wanted to see how close Claude could get.
The product I picked is one I’ve already watched blow up inside one of my portfolio companies. It’s a program that helps high school students get into Ivy League schools, sold to the parents. I’ll walk you through the two prompts I used, what Claude spit out, what I’d cut, and the math on how it gets sold.
The two prompts I typed into Claude
The first prompt was basically this: I want to create a digital product for high school students who want to get into Ivy League colleges. Give me the 10 biggest problems this audience has that their parents would spend money to solve, and rank them by urgency, purchasing power, demand and how easily a digital product could solve them.
I say parents on purpose. The kid isn’t the one paying, the parents are, so that’s who the problems need to matter to.
The second prompt took that list and turned it into the product. Create a complete program that helps a student get accepted into an Ivy League school, broken into modules, lessons, action steps, templates, checklists and resources, with the goal of getting them from high school to the school of their choice as efficiently as possible.
Two prompts and you have a first draft of an entire program.
Why this offer works so well
Before I even look at what Claude built, I want you to understand why this offer is so good, because the offer is doing most of the heavy lifting here.
Number one is there’s not a lot of competition. It’s like being the only doctor in the whole state, everyone has to come to you, so you can charge a lot. There are people doing college admissions, but most of them just hope and pray referrals keep showing up. Hardly anyone in that space knows how to market.
Number two is the outcome is huge. Getting your kid into an Ivy League school is a massive deal for a lot of families. My client had worked in college admissions for over 20 years and knew the process in and out, so the promise was simple: work with her and your chances of getting in go way up.
Number three is the people buying have money. A lot of these families already spend crazy amounts on their kid’s education, so 25 to 50 grand to get in isn’t a stretch for them. Selling to rich people is always going to be easier, it just has to be an outcome they want.
And it has natural urgency and scarcity built in. You’re only in high school once, so if time is running out the parents have to act, and there are only so many spots at these schools. You don’t have to fake any of that, it’s just there.
Add a one on one piece and the price goes way up
When I talk about digital products, 99% of the time I mean the product plus some kind of one on one piece. That could be calls, in person meetups, events, DMs, whatever.
The reason is trust. If you just sell someone a course and say good luck, a lot of people don’t trust it, because they’re worried they’ll get stuck or have questions nobody answers. On its own this program might sell for a couple hundred bucks. Add one on one and you can charge $25k to $50k.
I don’t understand why more people don’t do this. Unless you’re selling a physical product like protein powder or ice cream, a business where you never talk to anyone is usually a worse business. And the higher your price, the more you can spend on ads, on a team, on vacations, whatever you want.
The way I like to set it up is modules first, so you aren’t answering the same questions over and over, then templates and worksheets, then some group calls, then the one on one part on top.
What Claude built and what I’d cut
Claude gave me a full program with about 10 modules. It covered how Ivy League admissions work, finding the one thing that makes a student stand out, the academic record and course strategy, SAT and ACT prep, extracurriculars and a signature project, summer research and competitions, the college list and early decision strategy, a whole module on essays, recommendations and interviews, and what to do after you submit.
It also added a parent companion track, which I never would have thought of, and a template library with a sheet for every module. When I asked it to build out all the templates and workbooks, it came back with about 60 pieces and asked how I wanted them rolled out.
It was pretty accurate too. My client told me the biggest things that get kids in are the essays and having one thing that sets them apart, and Claude ranked those near the top on its own.
But I wouldn’t use all of it. There’s way too much stuff in there. Part of being an expert is making something simpler, not bigger, so I’d cut a lot of the lessons. People would rather have three long videos than a pile of short ones. Less is more. And the pricing section it gave me I’d ignore completely.
Also keep in mind Claude is only as good as what you give it. If you know your stuff it’s crazy useful, and even if you already built a program you can ask it to compare against yours and tell you what to add or take out. If you don’t understand business, it won’t save you.
How I’d market it: ad, opt in, VSL, call
This is where Claude was weaker. It nailed the product but barely touched the marketing until I asked, so I’ll just tell you what I’d do.
I always build businesses where we can run ads, because it’s the fastest way to get leads. My client came in with a couple thousand followers and a ton of referrals from very connected people, but referrals don’t scale. Building a brand from scratch or getting someone good on camera can work, it’s just way harder.
The simplest funnel in the world is an ad, an opt in page, a VSL and a booked call. Once they opt in you can follow up by email, text and calls. You can retarget people who watched the video but didn’t book, and people who hit the opt in page but never gave their email. Later you can test challenges, webinars or a quiz, but I’d start with the VSL because it’s the most straightforward.
The math on $1,000 in ad spend
So this is roughly what my client was seeing. About 10 bucks an opt in, about 100 bucks a booked call, and a close rate around 20%, which isn’t even that good.
Let’s say you spend $1,000. That’s 100 leads and 10 calls. Close one of those at $25k and that’s a 25x on your money. She could sell four of these a month and make $100,000, and since a lot of people were on payment plans, it stacked into a ton of recurring revenue.
And she wasn’t even great at high ticket sales. The offer was just that good and the competition was just that low.
Claude is not a money printer
$10,000 a day isn’t guaranteed. Claude is a tool that makes you faster at the parts that used to take weeks, that’s it. Whether this works still comes down to two things. Is the problem worth paying to solve, and can you sell the fix?
Someone with an audience and a budget is going to get there faster than someone starting cold. But the game doesn’t change. Find a problem people pay to solve, build the fix, put it in front of the right people, and keep what works.
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