Introduction: The Hard Truth About Building a Business
Hello everyone! Today, I want to discuss a topic that seems to be lost in today’s world: the importance of resilience and hard work in achieving success, especially when it comes to building a business. Having traveled the world and then returning to the business frontline, I’ve been struck by the prevalent culture of complaining and lack of grit, especially among adults.
Quick answer: What does it really take to build a successful business?
Hard work, resilience and no excuses. Building a business takes dedication, sacrifice and getting out of your comfort zone. When sales slow down, go back to the basics: outbound sales calls, running ads and messaging people. Doing hard things, like cold plunges or pushing in the gym, builds the resilience you need. If you won't do the work, pick another path.
- Building a business takes dedication, sacrifice and leaving your comfort zone.
- When sales slow, go back to outbound sales calls, ads and messaging people.
- Doing hard things like cold plunges and tough gym sessions builds business resilience.
- Struggling businesses are often run by people who avoid challenges.
- Be honest about whether you'll become the person your goals need; if not, that's fine.
“The importance of resilience and hard work in achieving success, especially when it comes to building a business.”
1. The Reality of Building a Business
Building a business is not a walk in the park. It requires dedication, sacrifice, and stepping out of your comfort zone. If you’re not making sales, it’s time to get back to the basics: making sales calls, running ads, and messaging people. These are non-negotiable elements of success.

2. The Power of Doing Hard Things
One of the best ways to prepare for the challenges of business is by regularly engaging in difficult activities. Whether it’s enduring a cold plunge or pushing your limits in the gym, these experiences teach you that you can handle tough situations. They build resilience.

3. The Difference Between Winners and Losers
In my experience, businesses that falter are often led by people who shy away from challenges. Running a successful business at a high level is demanding. It involves managing teams, making tough decisions, and often, working tirelessly. Yet, this is what separates the extraordinary from the mediocre.

4. No Room for Excuses
To those who complain about the hard work required to achieve greatness: it’s time to face reality. If you’re unwilling to do the necessary work, accept that and find a job that suits you. There’s dignity in all work, but don’t pretend to aspire for greatness if you’re not ready to put in the effort.

5. A Call to Self-Reflection
Finally, it’s crucial to have an honest conversation with yourself. Are you genuinely willing to become the person needed to achieve your dreams? If not, it’s okay to choose a different path. But if you are committed, then embrace the journey, the hard work, and the challenges that come with it.

Building a Business Conclusion: The Unfiltered Truth
Success isn’t handed out; it’s earned through relentless hard work and perseverance. In a world that’s increasingly seeking comfort and easy routes, stand out by being someone who doesn’t shy away from the hard stuff. Embrace the challenges, and let your actions speak louder than your complaints.
Remember, the road to success is paved with hard work, resilience, and a no-excuses attitude. It’s not about having an easy journey; it’s about being strong enough to endure the difficult one. Here’s to embracing the challenge and achieving greatness!
Frequently asked questions
What should a business owner do when sales slow down?
Go back to the fundamentals. Make outbound sales calls, run ads and message people directly. When I came back to the business after traveling, that's what I did. There's no shortcut. The basics work when you actually do them consistently instead of complaining about results.
How does doing hard things help entrepreneurs succeed?
It proves to you that you can handle hard situations. Things like cold plunges or pushing your limits in the gym build resilience. That carries over into business, where you have to manage teams, make tough calls and keep working when it gets uncomfortable.
What separates winners from losers in business?
Willingness to face challenges. Struggling businesses are often led by people who avoid the hard parts. Running a business well means managing teams, making tough decisions and working hard. Exceptional operators do those things; average ones look for ways around them.
Is entrepreneurship right for everyone?
No, and that's okay. All work has dignity. But don't say you want greatness if you won't put in the effort. Ask yourself honestly whether you're willing to become the person your goals need. If not, find work that fits you. If yes, embrace the work and the challenges that come with it.
Written by Tanner Chidester, founder and CEO of Elite CEOs. He has done over $150M in sales, worked with 50,000+ clients, and hosts the Infinite Income Podcast.






