Changing your niche is usually the wrong fix. I see it all the time. Sales are slow, so people go rework the niche, redesign the offer, rebrand, and three months later they still don’t have clients and now they’re more confused than when they started.
Sammy did exactly that. He’s a relationship coach, and before he came in he was second guessing everything and seriously asking himself if he should just quit and go get a 9 to 5.
Three months in with us he’s at $66,000 in sales. He got his first sale within five days of joining.
The niche rabbit hole
So here’s how Sammy described where he was. There was no clear plan for what he needed to do every day. He was lost, a little confused, and then he started thinking, maybe it’s the niche. Maybe that’s the problem.
So he started to replan it, redesign it, rework it. And the more he did that, the deeper he went down the rabbit hole, instead of focusing on the two things that would have fixed it, which is getting leads and getting sales.
I mean, I get why people do this. Reworking your niche feels productive. You’re at your laptop, you’re writing stuff, you feel busy. But nobody is paying you while you do it.
It’s like a guy who can’t get a date so he keeps buying new outfits. Bro, the outfit’s fine. Go talk to someone.
Confidence leaks onto the sales call
This is the part I think most coaches don’t think about. Sammy said that as he got more confused, he lost confidence in what he was doing. He didn’t think it was going to work anymore. And the leads who did show up could feel it. They didn’t feel like he could get them to their goals.
Which makes total sense. If you’re not sure your thing works, why would a stranger be sure? People buy certainty. If you sound like you’re still figuring it out, they’ll go figure it out with someone else.
So it turns into this loop. No sales, so you doubt yourself. You doubt yourself, so you don’t close. You don’t close, so you doubt yourself more. He said he was almost in a panic, looking left, right and center, not knowing where to go.
Get one or two clients first
When he joined, his goal was simple. Get the first client, maybe two, just to prove to himself that this works.
I love that, honestly. He wasn’t trying to build a 7 figure business in week one. He just needed proof. Because one sale does more for your confidence than a hundred hours of planning.
And he got it in five days. He said that sale reinforced everything, like, okay, this is clearly working.
Knowing your offer word for word
The first thing we worked on was his offer. Sammy said he thought he knew what he offered, and once he started working with us he figured out how lost he was. He didn’t even know how lost he was until then.
We showed him word for word what his offer was. Once he had that, he could go into the market and say exactly what he’s selling, and say it to leads in a way that made sense to them.
A lot of coaches skip this because it sounds basic. But if you ramble every time someone asks what you do, the lead tunes out. Two sentences, max.
Then he learned how to get leads without spending money on ads, went out into the marketplace, got a bunch of people signed up, made a few sales. And it clicked.
The building with no plans
Sammy had a good way of putting it. He said before, he felt like he was trying to build a building with no map, no design, nothing, and hoping if he stayed on it long enough he’d figure it out.
Then we handed him the architectural plans. Pour cement here, dig here, foundation goes there, and that’s your building.
That’s pretty much how I see it too. Most people I talk to work hard enough. They’re building without plans, so they keep tearing down walls and starting over. The niche thing is a wall getting torn down.
$62K became $66K the same day
The funny part is the number moved while he was talking about it. Earlier that day he was at $62,000 contracted since the start of the program, about three months. Then a few hours before the interview, he closed another client. So now he’s at $66,000 in sales.
Quick math, that’s 4 grand added in one afternoon, give or take. He said four months earlier he couldn’t even fathom that number. It was on his vision board, but he had no idea how to go get it.
And he said the biggest thing is knowing he can keep doing it himself. He doesn’t have to second guess whether he should quit and go find a 9 to 5 anymore.
He felt sick when he signed up
I want to include this because I think a lot of people feel it and don’t say it. Sammy said when he signed up he felt like he was going to throw up. Sick to his stomach. What did I do, is this going to work, do they even know my niche, maybe they won’t understand it.
Then he caught himself. If he kept thinking like that, it was never going to work. So he decided to trust the process and do the work. Five days later he had a sale.
Now he says he wishes he’d joined years ago and that it’s probably the best thing he’s ever invested in. His words, not mine.
What I’d take from Sammy
If your sales are slow, don’t touch the niche first. Get clear on the offer, make sure you can say it word for word, and go get leads and sales. That’s what fixes your confidence. Sitting at home redesigning stuff doesn’t.
Sammy almost quit over a problem that was never the niche. Go get the first sale.
Want to know what’s capping your business right now? Take my free 90 Day Ceiling Plan. Answer 18 questions and get a written plan, built on your own numbers, that names the one thing holding you back and what to fix first.
