The theory of “Kaizen means business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers.”
Okay, hold on. So what does this mean for you in YOUR funnels?
It means that your funnel must have pieces that you improve, daily, that have dramatic effects on all future results.
It’s the small pieces you improve, that have BIG effects.
Here’s the funny thing: You can’t get it from automation. It’s impossible.
You get it from having a real person, with real impact, converting in real conversations…
… then improve on that daily.
This means you could use a webinar, a low-ticket funnel, or even just a simple lead-magnet.
It doesn’t matter.
Your funnel finally uses the Kaizen approach to conversions. But when combined with the next step, things really heat up.